Privacy Policy

1. Purposes and Means of the Data Processing

Every time you access our website(s), usage data is transferred through your specific web browser and stored in the form of protocol files (known as server log files). The datasets stored in this way contain the following data:

•       The domain from which the user is accessing the website
•       Date and time of access
•       IP address of the accessing computer
•       Website(s) which the user is visiting in the context of the offering
•       Amount of data transferred, browser type and version
•       Operating system used, name of the internet service provider
•       Indication of whether access was successful

These logfile datasets are analyzed to identify and resolve errors, and to control server workloads. We do not analyze your personal data for any other purposes in this context.

2. Legal Basis of the Data Processing

Legal basis for the processing of your personal data in relation to the provision of our website(s) and the creation of log files are our legitimate interests – Art. 6(1)(1) lit. f) of the GDPR.

3. Retention Period

Your personal data will be deleted within 60 days of collection.

4. Right to Object/Remove

The collection of your personal data for the provision of the website(s) and the storage of your personal data in log files is strictly necessary for the operation of the website(s). Therefore, there is no right to object.

2. Cookies

1. Purposes and Means of the Data Processing

Cookies are small files that your browser stores on your computer in a directory designated specifically for this purpose. These cookies can be used e.g. to find out whether you have already visited a website. There are session cookies and persistent cookies:

•       Session cookies will be immediately deleted the moment your browser is closed.
•       Persistent cookies remain on your device (the retention period differs depending on the specific cookie) and allow us or our partners (partner cookies) to reidentify your browser during your next visit.

The purpose of some cookies is to simplify the use of the website(s), so-called necessary cookies. Some features of our website(s) do not work without such necessary cookies. The user data collected through such necessary cookies are not used to create user profiles.

Other cookies, e.g. our partner cookies, are intended to make our service more attractive to you. If we work together with such partners, we will inform you about the use of such partner cookies and the extent of the information collected in the following paragraphs in more detail.

2. Legal Basis of the Data Processing

Insofar as cookies implemented by us also process personal data, such data processing is subject to your consent in accordance with Art. 6(1)(1) lit. a) of the GDPR.

3. Retention Period

Your personal data will be deleted if it is not necessary anymore to fulfil the purpose of their collection, in particular, if the cookies are deactivated. As set out above, session cookies will be immediately deleted the moment your browser is closed.

4. Right to Object/Remove

Most browsers accept cookies automatically. You may set your browser in a way that no cookies are stored or need prior explicit consent before storage. In addition, you may delete cookies that have been set at any time.

You may find your respective browser settings under the following links:

•       Internet Explorer: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-löschen-63947406-40ac-c3b8-57b9-2a946a29ae09
•       Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
•       Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
•       Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
•       Opera: https://help.opera.com/en/latest/security-and-privacy/#clearBrowsingData

Another possibility to deactivate cookies in relation to usage-based advertising is offered by the preference manager of of YourOnlineChoices, https://www.youronlinechoices.com/de/praferenzmanagement/

Please note that the deactivation of cookies might restrict the use of our website(s).

3. Contact with the user, Marketing

1. Purposes and Means of the Data Processing

We use our contact form to enable us to contact you or to distribute marketing materials and company information (e.g. our newsletter). We process the following data provided by you for these purposes:

•       First Name
•       Last Name
•       Company Name
•       Job Title
•       eMail Adress
•       Phone Number
•       Your Message

2. Legal Basis of Data Processing

The legal basis for the processing is your consent, according to Art. 6(1)(1) lit. a) of the GDPR.

3. Retention Period

Subject to any mandatory legal retention periods, your personal data will be deleted if it is not necessary any more to fulfil the purpose of their collection.

4. Right to Object/Remove

You can object at any time to the collection, processing and storage by not clicking the checkbox.

4. Usage of Your Data for Web Analysis and Tracking (Google Analytics)

We use tracking software as analysis tools to determine the frequency of usage and the number of users on our website(s).

1. Purposes and Means of the Data Processing

To optimise our website(s) and our offer, we use Google Analytics, a web analytics service provided by Google Ireland Limited, a company registered in Ireland (Register-No.: 368047) having its seat in Gordon House, Barrow Street, Dublin 4, Ireland („Google“). Google Analytics uses so-called „Cookies“files that are stored on your PC and allow an analysis of the usage of our website(s) by you. The information about the usage of our website(s) created by the cookie (including your IP address) is transferred to a server of Google located in the US and is stored there. In the event IP anonymisation is activated on the website(s), your IP address will be truncated by Google in the member states of the EU/EEA before transfer. Only in exceptional cases will the entire IP address be transferred by Google to a server in the US and will only be truncated there.

On our behalf, Google will use such information to evaluate your use of the website(s), to compile reports on the website activities for us and to provide services related to the usage of the website and the internet to us. The IP address transferred from your browser as part of the Google Analytics service will not be mingled with other data of Google.

2. Legal Basis of the Data Processing

The legal basis for the processing is your consent, according to Art. 6(1)(1) lit. a) of the GDPR.

3. Retention Period

Your personal data will be deleted as soon as it is not necessary any more to fulfil the purpose of their collection or if you have revoked your consent.

4. Right to Object/Remove

You can prevent the storage of cookies by changing the settings in your browser accordingly; in this case, please note that you may not use all functionalities of the website(s). In addition, you may prevent the collection of the data by the cookie relating to your usage of the website(s) (including your IP address) as well as the processing of such data by Google by downloading and installing the browser plugin available under the following link https://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser add-on or as part of browsers on mobile devices, please click this link to prevent the detection by Google Analytics on this website(s) in the future (the opt-out only works in this browser and only for this domain). An opt-out cookie will thereby be implemented on your device. If you delete your cookies in this browser, you need to click on the link again. You may find further information related hereto under https://tools.google.com/dlpage/gaoptout?hl=en as well as under https://marketingplatform.google.com/intl/de/about/analytics/ (general information about Google Analytics and data protection).

Please note that Google Analytics has been extended with the code „gat._anonymizeIp();“ on the website(s) to ensure an anonymised detection of IP addresses (so-called IP masking).

5. Processing and Transfer of the Data to a Third Country

We have executed a data processing agreement with Google to comply with applicable law. Data processing may take place outside the scope of the application of European law. A transfer of personal data to the US is made on this basis of the standard contractual clauses.

5. Usage of your Data for usage-related Advertising (Google Ads)

We have allowed Google to collect usage data through Google Ads (f/k/a Google Adwords) to optimise advertising according to your usage interests.

1. Purposes and Means of the Data Processing

We use Google Ads Conversion to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Ads). In relation to the data of the advertising campaigns, we can evaluate how successful the advertising is in order to show advertisements that (1) are of interest to you, (2) allow us to model our website(s) so that they of greater interest to you, and (3) to achieve a fair calculation of advertising costs.

Such advertising materials will be delivered by Google via a so-called „Ad Server“. We use Ad Server cookies in this regard, that allow you to measure defined parameters to measure success, such as the display of advertisements or clicks. If you are directed by a Google advertisement to our website(s), Google Ads will store a cookie in your device. Such cookies usually store the Unique Cookie-ID, number of Ad Impressions per Placement (Frequency), last Impression (relevant for Post-View-Conversions), as well as opt-out information as analysis parameters.

Such cookies allow Google to reidentify your internet browser. We do not collect and process personal data during such advertising. We only receive statistical reports from Google. These reports allow us to assess the efficiency of the advertising. We do not receive any additional data regarding the placement of advertising materials, and we are not able to identify the user with the help of the reports.

Your browser will automatically set up a direct connection with the Google server through the used marketing tools. We do not have control over the extent and the further use of the data that is collected by Google via this tool and inform you according to our current knowledge: Through the implementation of Ads Conversion, Google receives the information that (1) you have visited the respective part of our internet presence, or (2) that you clicked on one of our advertisements. If you have registered with a service of Google, Google may assign your visit to your account. Even if you are not registered with Google or you did not log in, Google might get to know your IP address and eventually store it.

We use the remarketing functionality within the Google Ads service. We can display advertisements to visitors of our website(s) on other websites within the Google advertising network (in Google Search or on YouTube, so-called „Google Ads“ or on other websites) based on their interests. We analyse the interaction of the user on our website(s) for this purpose, e.g. the offer a user was interested in, to be able to display to users targeted advertising after they have visited our website(s). Google stores cookies on the device of users for such purpose that visit defined Google services or websites in the Google Display Network. Such cookies are used to register the visits of such use. The purpose of such cookies is the unambiguous identification of a web browser on a defined device and not the identification of an individual.

2. Legal Basis of the Data Processing

The legal basis for the processing is your consent, according to Art. 6(1)(1) lit. a) of the GDPR.

3. Retention Period

Your personal data will be deleted at the latest after 180 days or if you have revoked your consent.

4. Right to Object/Remove

You can deactivate this Google tool through your cookie settings https://myactivity.google.com/product/search/controls.

5. Processing and Transfer of the Data to a Third Country

We have executed a data processing agreement with Google to comply with applicable law. Data processing may take place outside the scope of the application of European law. A transfer of personal data to the US is made on this basis of the standard contractual clauses.