Engage & influence decision-making.
To maintain the interest of your audience, it’s essential to engage with them continuously. Our innovative programmatic solutions incorporate audience segmentation, and dynamic creatives designed to nurture potential customers and assist them in their decision-making journey. By utilising user-centric data alongside cookieless strategies, we ensure that your brand remains prominent in their minds, delivering valuable and relevant messages that truly resonate. Let’s turn interest into intent.
Contextual
No cookies? No problem! Smarter targeting for a privacy-first world.
In an era marked by stringent privacy regulations and the phasing out of third-party cookies, the advertising landscape is evolving towards contextual targeting as a pivotal strategy for privacy-safe, highly relevant advertising. At luceedX, we harness the power of AI-driven contextual intelligence, ensuring that your advertisements are strategically placed alongside pertinent and high-quality content. This approach not only enhances user engagement but also adheres to the strictest data privacy laws, allowing brands to connect with their audience in a meaningful way while prioritising their privacy. By focusing on the context in which content is consumed, we create advertising experiences that resonate with users, fostering trust and compliance in a rapidly changing digital environment.
Key benefits of contextual?
Privacy-safe & future-proof
Higher engagement & brand relevance
Scalable & cost-efficient
Want to know more about contextual?
Intent
Engage smarter – deliver ads to consumers actively searching for your products.
Intent-based targeting revolutionises the advertising landscape by focusing on users who have demonstrated genuine interest in a product or service. This strategic approach allows advertisers to connect with potential customers who are already engaged with relevant content, thereby increasing the likelihood of conversion. At luceedX, we utilise advanced analytics to capture real-time behavioural signals, which helps us identify and reach these interested consumers effectively. This method not only enhances customer engagement but also leads to significantly better return on investment (ROI), making it a crucial element in modern marketing strategies. By prioritising intent over random exposure, businesses can establish meaningful connections with their audience, ultimately driving sales and brand loyalty.
Key benefits of intent?
Precision-driven campaigns
Boost engagement & conversion rate
Competitive edge
Want to know more about intent?
In-market
Turn interest into action – target users who are ready to convert.
When consumers engage in active research for products and services, they are often on the verge of making a purchase. This is where in-market targeting becomes essential, allowing businesses to connect with potential buyers during this pivotal moment. At luceedX, we harness the power of real-time purchase intent signals to effectively identify and reach high-intent consumers. By doing so, we not only enhance the relevance of your advertising efforts but also significantly boost conversion rates, ultimately driving tangible business results. Our approach ensures that your marketing strategies are aligned with consumer behaviour, maximising the impact of every ad.